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Heart of the City Farmers Market

Fulton Street @ Hyde
San Francisco, CA 94102
Phone Number
San Francisco's only independent, farmer-operated nonprofit farmers market since 1981

Heart of the City Farmers Market

  • Market & Food Access Program
  • Our Farmers & Vendors
  • Find Us
  • Participate
  • Donate

Avila Farms

FARMERS: Dominga Nunez & Ruben Avila

LOCATION: Hollister, Ca

CONTACT:

Email: avilafarms.hollister@gmail.com

GROW: Artichokes, beets, carrots, cucumbers, lettuce, onions, tomatoes, potatoes & more vegetables

WHEN: Sunday & Wednesday, year-round

Ruben Avila and Dominga Nunez started Avila Farms in Watsonville in 2002. As their children grew older, they inherited their parents’ enthusiasm for growing and started getting more involved. The Avilas thrive by sharing the nutrition and joy of food with their family and the local community. Avila Farms prides itself on being small, family owned, and community oriented. They have participated in the Mission Community Market since 2018, and although they have had the opportunity to expand their business to grocery stores, they are focused on building relationships with customers at the farmers market. The farm uses organic practices, sources organic seeds, and is in the process of acquiring certification.

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B & L Produce

FARMERS: Oulay & Bounthone Lokham

LOCATION: Fresno, Ca

CONTACT:

GROW: Bittermelon, Bok choy, Collard greens, Cucumber, Daikon, Eggplant, Gallon, Garlic, Ginger, Herbs, Lemongrass, Okra, Peppers, Sweet Potato, Sunchokes, Sugarcane, Taro & more

WHEN: Sunday & Wednesday, year-round

The Lokham family moved to California in the early 1990s to start a farm and about 20 years ago began selling their fresh vegetables directly to their customers at farmers markets. Oulay, the mother of the Lokham family, makes efforts to provide a wide selection of produce that appeals to every customer and loves to call B & L Produce a "One Stop Shop."

When the Lokham family misses a market day, they always miss seeing and talking with their customers... their favorite part of selling at Heart of the City Farmers Market.

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Bungcayao Farm

FARMERS: Rudy & Alelie Bungcayao

LOCATION: Stockton, Ca

CONTACT:

GROW: Asparagus, Bok Choy, Bittermelon, Cabbage, Corn, Eggplant, Garlic, Kale, Herbs, Melon, Peppers, Tomato, Yam

WHEN: Wednesday, year-round

Rudy Bungcayao came to America from the Philippines in the 70s. His wife is from Hawaii and he lived there with her until they decided to move to California to start a farm with the help of Rudy’s uncle, who immigrated to California in 1927 and started a 5-acre onion farm. Rudy wanted to be a farmer too because he wanted to work for himself. When Rudy’s uncle retired, he gave his farm equipment to Rudy so he could carry on the tradition. Rudy learned a lot about farming not only from him, but also another uncle living here who grew Asian vegetables like long beans. With so much experience in the family, Rudy learned how to be successful as a farmer. He now owns his own land and rents additional farmland to help him provide a diverse selection of produce for his customers. Rudy sells at Heart of the City Farmers Market with his sister Alelie, sister in-law Sally, and brother Richard. They all work together to keep this family farm thriving.

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Busalacchi Farms

FARMER: Gregory Busalacchi

LOCATION: Stockton, Ca

CONTACT:

‍ Email: ‍onionking@sbcglobal.net

GROW: Asparagus, Beans (dry), Beets, Broccoli, Chard, Corn, Cucumber, Eggplant, Garlic, Herbs, Kale, Onion, Peppers, Squash, Tomatoes & more

WHEN: Sunday & Wednesday, year-round

The Busalacchi family started their farm in 1901. Brothers Greg and Mario are the fourth generation of Busalacchi family farmers and have brought the family farm to what it is today. They have been farming on their own for over twenty years in Stockton and grow onions, beans, tomatoes, bell peppers, assorted hot chilies, corn, and other delicious varieties of vegetables to sell at local farmers markets. They have been selling at Heart of the City Farmers’ Market since the early 90s.

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Cali Sweet Cakes

VENDOR: Ricquel Thomas

LOCATION: Oakland, Ca

CONTACT:

Email: ricquelthomas@gmail.com

Website: Cali Sweet Cakes

SELLS: Cakes, Cookies & other Baked Goods

WHEN: Wednesday; year-round

“Even if its your first time coming in we want to make you feel at home. We offer familiar classics packed with flavor made to be shared with those very special people in your life. 

We take inspiration from simple home recipes and use our culinary skills to perfect them giving you a flavor packed experience that you can't find anywhere else. 

Cakes are our specialty, we take pride in our beautiful sweet flavors as well as breathtaking designs using natural decorations showcasing the beautiful fresh ingredients baked inside. But thats not all we have to offer! We also make fresh cookies, pies and pastries giving you a variety of baked goods to take home and enjoy.

We take time to make all of our baked good from scrach using fresh ingredents to deliver you the best taste and quality in everything we do. You can really taste the love and care we have for baking and love to be able to share that with you!”

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Castellanos Farms

FARMER: Jesus Castellanos

LOCATION: Kingsburg, Ca

CONTACT:

GROW: Apples, Apricots, Cherries, Nectarines, Peaches, Persimmons, Plums, Grapes, Oranges, Guava & more

WHEN: Sunday & Wednesday, year-round

From Dinuba in Tulare County, Jesus Castellanos and his family farm a total of 140 acres, specializing in citrus and stone fruits, a year-round farm that offers the highest quality produce he can grow.

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Chao Produce

FARMER: Sue Vue

LOCATION: Sacramento, Ca

CONTACT:

Email: colus@gmail.com

GROW: Bitter Melon, Broccoli, Cilantro, Garlic, Mustard Greens, Tomatoes & more

WHEN: Wednesdays; July- Nov/Dec

Sue Vue’s family has been farming for many generations. He grew up helping on his family’s farm and you can see the decades of experience reflected in the quality Asian produce he grows on his farm in Galt. All seven of his kids grew up helping out on the family farm, just as he did. They still help out when school or their other jobs make it possible but now his wife Mai, daughter Patty, and sons Fern and Muamon are the family members you’re most likely to find selling here at Chao Produce. You can be confident that you’ll find quality produce here because Sue Vue’s family are his “taste testers.” His family has grown up eating their fresh vegetables straight from the field and they know better than anyone what their customers want. Sue Vue makes it a priority to sell only the same freshness and quality he would give to his family to eat, and that’s what keeps his many loyal customers coming back for more.

Cipponeri Family Farms

FARMERS: Cipponeri Family

LOCATION: Turlock, Ca

CONTACT:

‍ ‍ Website: Cipponeri Family Farms

Email: cipponeri@gmail.com

GROW: Stone Fruit, Cherries, Figs, Persimmons & more

WHEN: Sunday & Wednesday, year-round

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City Fish Company

FARMERS: Allan Quijano Quiton

LOCATION: San Francisco, Ca

CONTACT:

‍ ‍ Email: alnkeytone@gmail.com

SELLS: Wild-caught Seafood: Black Cod & Sablefish- yr/round; Rock Cod, Halibut & Salmon-Spring/Summer; Live Dungeness Crab- Fall/Winter

WHEN: Sunday & Wednesday, year-round

Coi Farm

FARMERS: Payia Yang

LOCATION: Fresno, Ca

CONTACT:

GROW: Amaranth, Beans, Bittermelon, Bok Choy, Chayote, Cucumber, Daikon, Eggplant, Garlic, Ginger, Jujube, Lemongrass, Melons, Pea, Peanuts, Peppers, Squash, Sweet Potato, Saluyot, Taro & more

WHEN: Sunday & Wednesday, year-round

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Cultiva

VENDOR: Maria Gonzalez

LOCATION: San Juan Bautista, Ca

CONTACT:

Email: cultiva.farmtotable@gmail.com

Website: Green Thumb Garden Farms

SELLS: Packaged: Salads, Salad Dressing, Pressed Juices & more

WHEN: Sunday & Wednesday, year-round

Cultiva is the heart of Green Thumb Farms—a vibrant, plant-based space where our farm’s harvest is transformed into thoughtfully crafted value-added products. More than a kitchen, Cultiva is a gathering place. We host intimate private events, hands-on workshops, and offer our inviting back patio for meetings and creative collaborations. Rooted in farm-to-table practices and food sovereignty, Cultiva welcomes the community to connect, learn, and experience the power of seasonal, nourishing food—grown with intention and shared with purpose. 🌱

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Estrellita's Snacks

VENDOR: Estrellita’s Snacks

LOCATION: San Francisco, Ca

CONTACT:

‍ ‍ Website: Estrellitas Snacks

SELLS: Salvadoran Pupusas, Tamales, Agua Frescas & more

WHEN: Wednesday; year-round

Estrellita's Snacks is a second generation family owned Salvadoran food company specializing in Pupusas, Tamales, and Tostadas. The company was born in San Francisco's Mission District where Maria del Carmen who founded the business began selling her freshly fried plantain and yucca chips to local business owners and families that missed the taste and crunch of tostadas from El Salvador. 


Far West Fungi

FARMERS: John & Toby Garrone and family

LOCATION: Moss Landing, Ca

CONTACT:

Website: Far West Fungi

‍ ‍Phone: 831.728.5469

‍ ‍Email: info@farwestfungi.com

GROW: Fresh mushrooms: Shiitake, Oyster, Maitake, Lion’s Mane, Reishi & more

WHEN: Sunday & Wednesday, year-round

Far West Fungi farm is located in a 60,000 square foot growing facility strategically located in Moss Landing in the heart of Monterey Bay. Moss Landing is surrounded by the Pacific Ocean to the west, Elkhorn Slough National Estuarine Research Reserve to the north and east, and farmlands of artichokes and strawberries throughout. The farm is 1/4 mile from the Pacific Ocean, where a steady ocean breeze and northern coastal fog make it ideal for a consistent outside temperature throughout the year and a perfect location to grow mushrooms.

Far West Fungi started in 1982 as a mail order supply company and today provides a year round supply of exotic, certified organic specialty mushrooms at local markets, including Shiitake, Tree Oyster, Lions Mane, Maitake, and King Oysters. The farm uses a balance of modern and traditional growing techniques to produce high quality mushrooms while ensuring minimal impact on the environment.

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Fraternite Notre Dame

VENDOR: Fraternite Notre Dame

LOCATION: Mission & 15th St, San Francisco

CONTACT:

SELLS: Baked goods- cookies, croissant, quiche, pie & more

WHEN: Wednesday, year-round

Green Thumb Farms

FARMERS: Maria Gonzalez & Rudy Jimenez

LOCATION: San Juan Bautista, Ca

CONTACT:

‍ ‍Website: Green Thumb Garden Farms

‍ ‍Email: maria.greenthumbfarms@gmail.com

GROW: Artichokes, Arugula, Beets, Broccoli, Carrots, Cauliflower, Cucumbers, Cilantro, Lettuces, Onions, Parsley, Swiss Chard, Strawberries, Tomatoes, Potatoes & more

WHEN: Sunday & Wednesday, year-round

“At our family farm in San Juan Bautista, we are dedicated to bringing the best to our customers by cultivating over 40 varieties of vegetables year-round. We utilize the same farming practices that have been passed down through generations, taking great pride in our efforts to enhance soil health. We believe that the foundation of high-quality ingredients lies in the way they are grown. Additionally, we are committed to connecting with our community and educating our youth about food justice in collaboration with local organizations such as Urban Arts Collaborative. Our farm is proudly led by a female Latina, who embodies our values and vision for sustainable agriculture and community engagement.”

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Hidden Star Orchards

FARMERS: Johann Smit

LOCATION: San Leandro, Ca

CONTACT:

‍ ‍ Website: Hidden Star Orchards

GROW/SELL: Apples, Cider, Juice, Hard Cider & more

WHEN: Sunday & Wednesday, year-round

Hidden Star Orchards has been an integral part of the food community in the San Francisco Bay Area for more than 20 years. With a unique mix of talents owners Johann and Wendy collaborate to bring their fruit grown in the Sierra Nevada foothills to Bay Area farmers' markets, restaurants and independent grocery stores. Apples, cherries, blueberries and pomegranates are the highlighted varieties.

In addition to fresh fruit Hidden Star Orchards' commitment to a zero-waste philosophy has led to the development of some very tasty fruit products. These include apple butter,  applesauces, fruit extracts and most recently craft hard apple ciders.

Over the years Hidden Star Orchards has expanded business to include an urban agricultural hub in San Leandro, CA and a family friendly destination point in Camino, CA also known as Apple Hill.

Operations in San Leandro include cold storage for fresh and frozen fruit and a commercial kitchen and cidery where fruit products are made. 

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Honey Ladies

FARMER: Wendy Towner

LOCATION: Los Gatos, Ca

CONTACT:

‍ ‍ Email: wendy@thehoneyladies.com

SELLS: Honey

WHEN: Sundays, year-round

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Jacob's Farm

FARMERS: Ivan Avila

LOCATION: Los Banos, Ca

CONTACT:

‍ ‍ Email: jacobsfarm5@yahoo.com

GROW: Artichoke, Asparagus, Beets, Broccoli, Brussel Sprouts, Cauliflower, Cabbage, Celery, Cucumber, Garlic, Green Beans, Lettuce Onions, Potatoes, Tomatoes & more

WHEN: Sunday & Wednesday, year-round

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Ken Phan Farm

FARMERS: Ken Phan

LOCATION: Sacramento, Ca

CONTACT:

‍ ‍ Email: kenphan25@yahoo.com

GROW: Amaranth, Arugula, Basil , Chinese Broccoli, Chives, Cilantro, Dil, Fenugreek, Garlic, Ginger, Kale, Limes, Lemongrass, Mint, Oregano, Parsley, Scallions, Shiso, Thyme & more

WHEN: Sunday & Wednesday, year-round

Ken Phan’s family has been in the farming business for over 20 years. Ken specializes in Vietnamese herbs but as his quality is becoming more recognized, he’s branching out to provide American herbs as well. He grows more than 50 varieties of herbs on his farm and he and his family work nearly around the clock the two days before market day picking and bundling, so you can be sure you’re getting the freshest herbs possible. He farms naturally without chemicals and says he can’t afford to use chemical sprays and fertilizers even if he wanted to use them.

Ken works seven days a week, but he says the hard work pays off in the security his farm brings for his family. He came to America from Vietnam in 1989 in search of a better life, but it is hard to find reliable work here.  Farming means he can be in control of his own business. He and his family members work hard to keep this small family business thriving.

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Kiem's Seafood

FARMERS: Kiem Nguyễn & Family

LOCATION: San Francisco, Ca

CONTACT:

SELL: Wide variety of fresh-caught, wild & farm raised seafood dependent on weather and season

WHEN: Sunday & Wednesday, year-round

Kiem Nguyen and his family are from Vietnam, where they worked as fishermen. They immigrated to California to make a better life for their children and in the first few years supported themselves by selling garlic on the streets of Chinatown and fishing to supplement the family’s food budget. Kiem noticed something about Linda, his sister, during this time... she was a great saleswoman. This sparked an idea and a business was born.

For years the family had been fishing for their own food, so they decided to sell the fish they caught door-to door. Once they saved enough money, they bought a car so they could drive to Monterey to fish on a wider scale. They eventually transitioned from selling door-to-door to selling their catch in farmers markets. At first, their warehouse was located under their house in their garage. But as they continued to save money generated from their growing family business, they eventually made enough to purchase a warehouse in San Francisco in the mid 1980s.

Today, a second generation of five sons and daughters help run Kiem’s Seafood, and a third generation of little ones come to play in the warehouse like their parents before them.

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Kim's Orchids

FARMERS: Hung & Kim Nguyen

LOCATION: San Francisco, Ca

CONTACT:

GROW: Orchids

WHEN: Wednesday, year-round

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Lagorio Brothers

FARMERS: Steven Lagorio

LOCATION: Linden, Ca

CONTACT:

GROW: Onions, Tomatoes, Potatoes, Walnuts, Necatrines, Peaches, Persimmons, Cherries & more

WHEN: Sunday & Wednesday, year-round

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Ledesma Family Farms

FARMERS: Javier Ledesma

LOCATION: Gustine, Ca

CONTACT:

Email: ledesmafarms@gmail.com

GROW: Certified Organic: Artichokes, Arugula, Beets, Broccoli, Carrots, Cauliflower, Cucumbers, Cilantro, Garlic, Lettuces, Onions, Parsley, Raspberries, Swiss Chard, Strawberries, Tomatoes, Potatoes & more

WHEN: Wednesday; year-round

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Lee Farm

FARMER: Patrick Lee

LOCATION: Stockton, Ca

CONTACT:

‍ ‍ Email: viranukul@yahoo.com

GROWS: Basil, Beans, Bittermelon, Cabbage, Corn, Ginger, Lemongrass, Melon, Onion, Peppers, Squash, Tomato & more

WHEN: Sunday, July-December

Los Kuyas

VENDOR: Los Kuyas

LOCATION: San Francisco, Ca

CONTACT:

SELLS: Filipino-Mexican fusion cuisine

WHEN: Wednesday; year-round

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M. A. Farms

FARMERS: Mohammed Afzal and family

LOCATION: Rio Linda, Ca

CONTACT: afzmuza@gmail.com

GROW: Apples, Asian Pears, Stone Fruit, Mulberries, Pomegranates, Tomatoes & more

WHEN: Sunday & Wednesday, year-round

Mohammed Afzal has been farming for over 30 years. In 2000 he started M. A. Farms, which grows seasonal varieties of stone fruits, pomegranates, persimmons, citrus, and limited quantities of mulberries. M. A. Farms specializes in more than six varieties of asian pears - Mohammed was one of the first farmers to start growing them in the USA 30 years ago, so the quality of his fruit reflects this experience.

Mohammed earned a degree from UC Davis in pomology (the study and cultivation of fruit) and started his own farm because he loves farming and being in nature. “He spends hours out there, even when there’s nothing to do,” jokes his son Muz, who loves selling at the market because he loves chatting with his customers.

The whole family - Mohammed’s wife and his 5 children - help to run the farm. It is called M. A. Farms because almost the whole family has the initials M. A. - Mohammed, Muz, Mahreen, Mobeen, and Moazum Afzal.

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Manivong Farm

FARMERS: Home & Phet Manivong & family

LOCATION: Fresno, Ca

CONTACT:

GROW: Basil, Bittermelon, Cucumber, Eggplant, Lemongrass, Long Beans, Squash, Sugarcane, Taro, Tomato & more

WHEN: Sunday & Wednesday, year-round

The Manivong family has sold here for more than 20 years. Everyone in the family helps to run the farm and comes to sell at the market ... even the youngest generation comes to play under the tables. Mother Phet and father Home started the farm in 1986 after moving to the United States from Laos during the Vietnam War. Home had been shot and was sent to America so that he could have surgery. He had been a farmer in Laos.

The Manivongs are proud of their selection because they are grateful to their customers for their support and pay close attention to what they want. Many farmers let their produce ripen before picking it so that it is larger and heavier when it’s weighed for purchase, but Phet says she picks when the vegetables are still small because she sees her customers prefer tender, young produce. The best thing about being a farmer, her son Yommala explains, is that he can pick his family’s produce right off the vine and eat it. So he loves to share that fresh picked taste with his family’s loyal customers.

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Marinko's Desserts

Medina Berry Farm

FARMERS: Pedro Medina

LOCATION: Watsonville, Ca

CONTACT:

Email:

GROW: Blackberries, Figs, Guava, Lemon, Lime, Raspberries, Strawberries & more

WHEN: Sunday & Wednesday, year-round

Pedro and Rosie Medina and their family have grown berries on 30 acres in Watsonville for more than 20 years. Pedro’s father began as a berry picker and then became a broker, eventually learning how to grow berries himself. He bought land and started Medina Berry Farms. The farm is now run by the second and third generation of Medinas, who are hoping to pass on the family legacy to the fourth generation. Though the farm grows other fruits and vegetables, the berries are the Medina’s pride and joy. They recently added greenhouse-like tunnels to cover the berries, since berries are so easily damaged by rain. With these changes and improvements, Medina Berry Farms can bring their delicious, pesticide-free berries to customers with more options and less interruption.

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Medrano's Flowers

FARMERS: David & Rosa Medrano and family

LOCATION: Royal Oaks, Ca

CONTACT:

Email: medranosflowers01@gmail.com

GROW: Fresh Flowers & Herbs, Herb starts & more

WHEN: Sunday & Wednesday; year-round

David Medrano has been in the cut-flower industry for over 30 years. He began by washing buckets at a floral wholesaler, and little by little learned to do other tasks until he was promoted to wholesale manager. After working for the wholesaler for almost 15 years, David decided to start his own flower farm. He began growing in 2001 with a small variety of flowers, which has diversified to over 60 varieties of flowers year-round. Today, Medrano’s Flowers is operated with the help of David’s wife, Rosa, and his children, Carla, Saul, and Mauricio. They have been selling directly to their customers at farmers markets for almost two decades. David gets to do what he loves along with spending time with his family. 

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Mellow's Farm and Nursery

FARMERS: Tony Mellow

LOCATION: Morgan Hill, San Jose & Gilroy, Ca

CONTACT:

GROW: Apples, Artichokes, Avocados, Beets, Cabbage, Carrots, Eggplant, Onions, Potatoes, Peaches, Plums, Tomatoes, Okra, Squash & more

WHEN: Sunday & Wednesday, year-round

Tony Mellow's family has been farming in the Silicon Valley for four generations, since the 1800s. His grandparents started the first of the family farms, growing apricots, prunes, and pears for the local  canneries. His father continued the tradition, adding farms spread  across the San Francisco Bay area to grow walnuts and fruit for local canneries and prune dehydrators. Tony always knew he  wanted to be a farmer and has been farming since he was 12. In 1966, he started growing pumpkins and miscellaneous vegetables and by 1977 he owned his own ranch in Morgan Hill. He went to the Garden City Farmers' Market in San Jose when it opened. "That was the first of the local farmers' markets, before farmers markets got big" he remembers. Today, he has built his business around farmers markets and says they are the only way small and medium sized farms will survive in an urban area. He has been selling at Heart of the City Farmers Market since the very first day and remembers the huge crowd of people who were lined up before dawn on opening day.  There was nowhere else to buy fresh produce if you lived in this neighborhood in 1981, and today is much the same.  A painting of Tony selling his goods is incorporated in a mural on Taylor street, which was created as a  celebration of neighborhood pride. After 40 years selling here, Tony and his produce are an important part of this neighborhood. 

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Miramonte Farms Organics

FARMERS: Grace Teresi & family

LOCATION: San Juan Bautista, Ca

CONTACT:

‍ ‍ Email:info@mirmontefarms.com

GROW: Certified Organic: Apples, Artichokes, Beets, Broccoli, Brussel Sprouts, Chard, Cauliflower, Kale, Lettuces, Onions, Peppers, Potatoes, Spinach, Tomatoes & more

WHEN: Wednesday;

The Teresi and Rasmussen families have a long history of farming in the Santa Clara valley, mostly growing prunes, apricotsand cherries. Phil Teresi and Grace Rasmussen first met at Farm Bureau events for local young farmers and ranchers. They reconnected 10 years later after each had been involved with a handful of other farming and food related ventures. For the past 20 years they have been farming 12 acres in San Benito County. They are most proud of their dry farmed tomatoes and fruit, saving water and producing flavor-packed organic produce.

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Mova's Farm

FARMERS: Tommy Mova

LOCATION: Merced, Ca

CONTACT:

Email: movasfarm@gmail.com

GROW: Beans, Bittermelon, Broccoli, Cabbage, Cauliflower, Corn, Eggplant, Melon, Okra, Onion, Peanuts, Peppers, Squash, Taro, Tomatoes, Yu Choy & more

WHEN: Sunday & Wednesday, year-round

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Mr. Dim Sum

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Nguyen Farm

FARMERS: Nguyen Farm

LOCATION: Elk Grove, Ca

CONTACT: ngantnguyen79@gmail.com

GROW: Amaranth, Arugula, Bok Choy, Choy Sum, Pak Choi, Basil, Celery, Chrysanthemum, Cilantro, Dill, Fenugreek, Ginger, Kale, Lettuce, Mint, Peas, Purslane, Shiso, Sorrel, Thyme, Watercress & more

WHEN: Wednesdays; April- Dec

Pak Food

VENDOR: Pak Food

LOCATION: Concord, Ca

CONTACT:

SELLS: Authentic Pakistani cuisine- Chicken tikka masala, samosas, lamb curry & more

WHEN: Sunday & Wednesday; year-round

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Papa George Coffee

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Paredez Farms

FARMERS:

LOCATION:

CONTACT:

GROW: Apricots, Avocados, Cherries, Lemons, Limes, Oranges, Grapefruit, Plums, Peaches, Nectarines, Grapes & more

WHEN: Sunday & Wednesday, year-round

Frank Paredez’s grandfather and father came to the United States from Mexico in 1911. Frank’s grandfather worked on the railroad, traveling the US until he settled in Fresno in 1918 and purchased land in Tulare County to farm with his son. Frank Paredez grew up on that farm learning how to grow from his father and grandfather. In 1980, sixty-two years after the land was first purchased by his grandfather, Frank took over the operation. Today, Paredez Farms is still a predominantly family operation, in cooperation with a small team of workers. They specialize in a wide variety of super-sweet fruits including plums, peaches, apricots, grapes, and citrus. Frank met and fell in love with his wife Wei at Heart of the City Farmers Market while she was selling with her family at Bach Thi Phan farm.

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Rize Up Bakery

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Rosales Farm

FARMERS: Ramiro Rosales

LOCATION: Orosi, Ca

CONTACT:

Email: Rosalesfarms1900@gmail.com

GROW: Avocado, Beets, Broccoli, Cabbage, Cherries, Cucumbers, Dragonfruit, Grapes, Grapefruit, Lemons, Mandarin, Necatrines, Oranges, Peaches, Persimmons, Pummelo, Plums & more

WHEN: Sunday & Wednesday, year-round

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Roti

Sour Flour

VENDOR: Sour Flour

LOCATION: San Francisco, Ca

CONTACT:

Website: sourflour.org

SELLS: Sourdough breads and bagels as well as traditional Mexican pastries & more

WHEN: Sunday & Wednesday, year-round

Sour Flour was founded in 2009 by Danny Gabriner when, through home experimentation with sour dough baking, he decided to start a bakery with a twist. The first 1000 loaves would be free and would be given away to neighbors, collaborators and anyone who expressed an interest in Sour Flour. A bread community began to be born and Danny began to enjoy the idea of reciprocity that the free bread engendered. People began to sift through the woodwork offering help and wishing to learn the art and science of baked bread. While bread sales remain a focus of Sour Flour, neighborly bread gifting, and bread education are high values held by Sour Flour.


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Street Meet

Sweet Tree Farms

FARMERS: Jerry Andrade

LOCATION: Reedley, Ca

CONTACT:

Email:

GROW: Apples, Apricot, Avocado, Cherries, Grapes, Lemons, Limes, Melons, Oranges, Peaches, Persimmons, Pomegranate, Pear, Pluot, Tangerines & more

WHEN: Sunday & Wednesday, year-round

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The Fruit Tree

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The Hummus Guy

VENDOR: The Hummus Guy

LOCATION: Petaluma, Ca

CONTACT:

SELLS: Organic flavored hummus, pita chips, & more

WHEN: Wednesday; year-round

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The Tamale Fiesta

VENDOR: The Tamale Fiesta

LOCATION: San Francisco, Ca

CONTACT:

Website: thetamalefiesta.com

Email: TheTamaleFiesta1@gmail.com

SELLS: Tamales- fresh & frozen, sweet & savory

WHEN: Sunday & Wednesday, year-round

At The Tamale Fiesta, tamales represent more than a meal — they embody generations of love, legacy, and togetherness, all tucked inside a corn husk.

We’re a family-run establishment built on tradition and driven by devotion. What started as a humble kitchen vision has blossomed into a lively tribute to heritage and taste. Each tamale is lovingly made by hand, following time-honored recipes passed down through our lineage — infused with care, wrapped with pride, and shared with happiness.

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TL Produce

FARMERS: Mike & David Lao

LOCATION: Elk Grove, Ca

CONTACT:

GROW: Bok Choy, Broccoli, Chinese Broccoli, Cabbage, Cherry Tomatoes, Cilantro, Collard Greens, Cucumbers, Daikon, Lemongrass, Okra, Scallions, Peas, Peppers, Tomatoes & more

WHEN: Sunday & Wednesday, year-round

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Tonantzin Mexican Cusine

VENDOR: Tonantzin Mexican Cuisine

LOCATION: San Francisco, Ca

CONTACT:

Website: tonantzinsf.com

Phone: 415.240.7502

SELLS: Mexican & Oaxacan cuisine including tamales, tacos, chilaquiles & more

WHEN: Sunday & Wednesday, year-round

We are Amalia and Saúl, born in Mexico City (CDMX). Together, we have worked in restaurants for almost 25 years and have learned a lot from it. With great effort, we applied to La Cocina and started participating in their incubation program in 2023. Our mission is to offer catering services with reasonably priced food and a wide variety of stews. We are committed to providing excellent service to offer exceptional experiences to our customers. For us, Mexican food means family, culture, tradition, music, and flavors.

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Two Dog Farm

FARMERS: Mark & Nancy Bartle

LOCATION: Davenport, Ca

CONTACT:

Email: farmtwodog@gmail.com

GROW: Certified Organic: Cabbage, Chard, Kale, Lettuces, Purslane, Shishito Peppers, Spinach, Squash, Tomatoes, Zucchini & more

WHEN: Sunday & Wednesday; July-December

We are a family farm. Mark and Nibby Bartle own, manage and work on the farm. Our children, Miles and Lily, also help out in the summer. We grow a diverse mix of C.C.O.F. certified organic vegetables for sale at farmers markets in San Francisco and through stores in SF and Santa Cruz. Our specialty is our "truly dry farmed tomatoes" which are never irrigated. We don't water after transplant, during dry spells, Never! This takes a lot of skill and faith, the fruit is smaller but intensely flavorful. We also let our tomatoes really ripen to red on the vine before picking to get the richest, sweetest, most complex flavor. We also grow lovely lettuce, bunching greens, zucchini, basil, beets,and dry farmed winter squashes. Come visit our website to see lots of photos of the farm, our two dogs, the kids at work, and to find out where and when you can find our delicious vegetables!

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Winters Fruit Tree

FARMERS: Phil Carter, Carmen Villarreal and their children

LOCATION: Winters, Ca

CONTACT INFO:

Website: https://www.wintersfruittree.com

Email:ari@wintersfruittree.com

GROW: Almonds, Walnuts, Pecans, Nut butters, Nectarines, Peaches, Citrus, Fruit jams, Eggs & more

WHEN: Sunday & Wednesday, year-round

Winters Fruit Tree was started in 1930 by Phil Carter’s grandparents as a small farm selling mostly cherries and apricots to local food processors. The family moved to Winters in 1968 and concentrated on producing dried fruit, mostly apricots and prunes. By 1969, Phil’s father opened a year-round fruit stand on State Highway 128 where the family sold their dried and fresh fruit. Soon after, they began growing other products such as their signature almonds, pistachios, and walnuts. Today the family offers more than 40 different varieties of the best and freshest raw, roasted, and flavored nuts and are continually expanding their selection.

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Yerena Farms

FARMERS: Apolinar & Silvia Yerena

LOCATION: Wastsonville, Ca

CONTACT: (831) 234-3644

GROW: Certified Organic: Beans, Blackberries, Boysenberries, Raspberries, Squash, Strawberries, Tomatoes, Tomatillos

WHEN: Sunday & Wednesday

Apolinar (Poli) Yerena was born in Jalisco, Mexico, in a family of four generations of farmers.  He has been farming for more than 40 years. He began working as a strawberry picker in 1967 and learned to farm on his own after the company provided his family 2.5 acres of land for sharecropping. After growing for this company for 12 years, Poli and his brother Gilberto decided to lease their own farm in Watsonville. They began in 1982 growing conventionally, but in response to market demand converted 5 trial acres to organic. The organic produce sold so well they eventually decided to transition the entire 22-acre farm in Royal Oaks to organic.

Today, Yerena Farms is operated with the help of Poli’s wife Silvia, his children, and a small team of full time employees. They have been selling certified organic strawberries, raspberries, blackberries, squash and squash blossoms directly to their customers at farmers markets for two decades. It’s a tough job, Poli explains, but he works the land because he loves it. “We are a different breed. Not everyone is made for this work. If it is cold, we go out to work. If it rains, we go.” But, he explains, it’s all worth it when he sees the joy on the faces of his customers as they taste his deliciously sweet, traditionally-farmed berries.

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We Be Honey

VENDOR: Jeffrey MacMullen

LOCATION: San Francisco, Ca

CONTACT: macmullenjeffrey@gmail.com

SELLS: Honey

WHEN: Sunday; year-round

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Avila Farms
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B & L Produce
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Bungcayao Farm
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Cali Sweet Cakes
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Chao Produce
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Cipponeri Family Farms
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City Fish Company
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Coi Farm
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Cultiva
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Estrellita's Snacks
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Far West Fungi
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Fraternite Notre Dame
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Green Thumb Farms
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Hidden Star Orchards
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Honey Ladies
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Jacob's Farm
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Ken Phan Farm
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Kiem's Seafood
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Kim's Orchids
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Lagorio Brothers
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Ledesma Family Farms
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Lee Farm
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Los Kuyas
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M. A. Farms
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Manivong Farm
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Marinko's Desserts
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Medina Berry Farm
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Medrano's Flowers
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Mellow's Farm and Nursery
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Miramonte Farms Organics
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Mova's Farm
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Mr. Dim Sum
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Nguyen Farm
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Pak Food
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Papa George Coffee
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Paredez Farms
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Rize Up Bakery
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Rosales Farm
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Roti
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Sour Flour
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Street Meet
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Sweet Tree Farms
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The Fruit Tree
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The Hummus Guy
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The Tamale Fiesta
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TL Produce
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Tonantzin Mexican Cusine
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Two Dog Farm
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Winters Fruit Tree
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Yerena Farms
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We Be Honey
News
Despite Fires and COVID, the Tenderloin Farmers Market Endures
about 5 years ago

CONTACT US

HEART OF THE CITY FARMERS’ MARKET
1182 Market Street, Suite 412 • San Francisco, CA 94102
INFO LINE: (415) 558-9455
INFO@HOTCFARMERSMARKET.ORG